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The Communications Act of 1934 created the Federal Communications Commission. Ad Age cautioned: "It will take time as well as huge investments in equipment and program facilities to bring television into the home on a basis at all comparable with radio broadcasts."Ted Bates bolted from Benton & Bowles to start his own agency, taking the Wonder Bread and Colgate accounts. The council developed ad campaigns to sell war bonds and to promote conservation of goods needed for wartime efforts.The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council. The system would define how P&G managed competing brands as it came to dominate categories from detergent to shampoo. Mc Elroy later became P&G president and served as secretary of defense under President Eisenhower. Procter & Gamble executive Neil Mc Elroy wrote a memo outlining the new position of "Brand Man," establishing the discipline of brand management.Mutual, a radio network (absorbed by CNN Radio in 1999), never got its TV network up and running.Ad Age produced a three-part series on Procter & Gamble. TV People Wonder Which Will Be TV's Capital." A year later, CBS opened CBS Television City, a TV studio in Los Angeles that operates to this day.Leo Burnett left Erwin, Wasey & Co., Chicago, to open his own agency. Michigan Ave., home today to Ad Age's Chicago office. Foote, Cone & Belding opened, absorbing the business of Lord & Thomas, an iconic agency dating to 1873.Publicis Groupe in 2002 bought Burnett and the shop's then-parent, Bcom3 Group. Albert Lasker, principal owner of Lord & Thomas, had stunned the industry at year-end 1942 when he announced he was liquidating his agency and passing the operations to Emerson Foote, Fairfax Cone and Don Belding, who had been exec VPs at Lord & Thomas in New York, Chicago and Los Angeles, respectively.
Du Mont went off the air in 1956; some former affiliates became key stations in News Corp.'s Fox network, launched in the '80s.The agency operates today as Draft FCB, part of Interpublic Group of Cos. Ad Age published a weekly section called "Postwar Planning: How Business and Industry Are Preparing for a Peacetime World." Willys-Overland envisioned a burgeoning civilian market for its military jeeps. Walter Thompson (now JWT); Young & Rubicam (now Y&R); N. Ayer (absorbed by Kaplan Thaler Group in 2002); Foote, Cone & Belding (now Draft FCB); Mc Cann-Erickson.Ad Age reported: "First Jeeps Go on Sale; Willys Sees Postwar Uses." Fiat-backed Chrysler owns the Jeep brand today. Ad Age published a 38-page report on "Television -- Infant Advertising Medium -- Where It Stands Today." At the time, just 2% of homes had a TV.To counter filter cigarettes' "slightly effeminate" image, Marlboro ads showed cowboys and "regular guys." Marlboro in 1962 settled on the cowboy as its exclusive image. The 4A's and five media trade organizations signed consent decrees with the Justice Department prohibiting the trade groups from encouraging or requiring members to stick to a 15% commission on advertisers' media buys. Further disclosures revealed rigging had infected other quiz shows, including "The ,000 Question," on which Revlon founder Charles Revson determined the fates of contestants. Previously, a single advertiser would own and sponsor a show, but networks took control of programming, breaking airtime into 30-second spots sold to multiple advertisers. 27, 1960 -- "of a new parent company, Interpublic Inc.," overseeing two agencies, Mc Cann-Erickson and Mc Cann-Marschalk Co. Early 1960s' civil-rights battles were fought not only in such venues as Birmingham, Ala., but also in the gray-flannel canyon of Madison Avenue.The decrees, still in effect, helped pave the way for fee-based compensation, negotiated commissions and alternative approaches to compensation. Ad Age wrote: "Interpublic, the new corporate umbrella, will provide the affiliate companies with management and financial guidance and central services such as personnel and accounting." The new structure set the stage for Interpublic's 1960s buying spree. One of the first major marketers to take action: Lever Bros., which met with civil rights groups, studied its advertising and asked its agencies for, Ad Age reported, "suggestions for more effective use of Negroes and members of other minority groups in the company's advertising." The marketer ran a commercial for Wisk detergent showing a black boy and a white boy playing baseball.